Importance of Mail Franking

In old days, mails and packages are sealed with stamps. The process is time consuming as one by one, each envelope and box needs to be affixed with stamp. But the introduction of franking machines have lead companies to save a lot of their time, have a more professional look on their mails and have accurate cost of postage stamps.

Postage Meters are devices that work to apply specific amount of postage to a mail or package to be mailed.  In the United States, it is regulated by the US Postal Service, while in UK they are governed by Royal Mail. They have been also used by businesses in order to cut time to travel to post office. It is then where a postage meter plays a vital role.

Aside from the time saving benefit, the device is also useful for tracking your postage costs. It can give you savings and avoids inaccurate postage costs. When getting one, you must consider various factors.

Features: The machine comes with a postage scale to determine the exact weight of a mail or package.

Types: With the mail meter, companies can select whether to send them as First Class, Priority, Express, Parcel Post or International Mail.

Considerations: These machines are only manufactured by vendors that are approved by the US Postal service or Royal Mail.  Some of the leading manufacturers include FP Mailing Solutions, Hasler, Neopost and Pitney Bowes.

Cost: Postage meter machines can be rented or purchased.  It can only be bought from authorised Royal Mail distributor or retailer. Price ranges from $500 to $1,000.

Benefits of Mail franking Device:

1.      Enhanced professional look. For businesses, franked mails offer more professional look as they can personalise the stamps with their own company logo.

2.      Saves time. Time is equal to money in the business world. This is the reason why most companies that require bulk mails everyday prefer franking machines. By using the device they save substantial amount of their time that would mean, more and better business.

3.      Convenience. Now you don’t have to take the long queues in the post office. At the comfort of your own company, you can process the mails without leaving, thus saving you ample time too.

Certified Mail. The letters and packaged sent are delivered by Royal Mail. That means, your mails will reach on time every time.

Why Franking Machine important in business?

A professional company naturally gets better results and positive response.  Thus presenting a professional image to your clients from your office set up down to your employees really matter a lot. And your business letters are not exception. A franking device allows you to incorporate your own business logo that makes it easier to recognise your brand.

Company logo is usually printed on the left side of the envelope. However, franking machines have different options where you can print your company emblem.  When you get your frank mail system, it is important to settle your logo first.  You must have a company badge that is unique and one that symbolises your company. 

You can incorporate a badge with a return address so that it would be easy to return undelivered mails.  Another alternative way of putting your company symbol is by adding a text underneath it. You may add your website address or your company contact number. This way you also invite an increase to your site’s traffic.

It is very important to have your business logo printed on every letter envelope as they are readily recognisable. Your company symbols represent your company and putting them on your frank mails can mean a better way of promoting your brand.

This is why multi-national companies are well known merely on their logo. They don’t need supporting texts to indicate their brand. Whether you have a Pitney Bowes, Frama, FP, Neopost or an entry-level frank mail device, it is important that you create your own badge the time that you receive your device.

Although your business might be just starting or may not be as big as the popular companies, you can have your own company symbol that best represents your company. Incorporating them in every mail that you send on your frank device will help you to be noticed by your customers. Further, it offers a more personal and professional image that clearly reflects your business.

So if you want to streamline your mails and establish your company name you can do it by creating a professional logo for your business. Start sending personalized mails now through your frank device with a stamped logo of your company.